White Hat Media is an award winning digital marketing agency which specialises in web marketing and search engine optimisation (SEO) services.
White Hat Media offers creative and strategic consultancy across search, social media channels and design and development by applying expert search engine optimisation techniques to websites, ensuring increased conversion rates.
Catalyst member Jack supported White Hat Media’s email marketing campaigns, generating content and identifying potential leads for further sales contact. This position also assisted in other areas where appropriate, including:
Creating and maintaining email campaign schedules for eBook mailers, webinar sign ups and e-shots for clients
Work with content writers to create emails to put in to Act-On automated email software (this involved setting up HTML email templates)
Identifying and processing leads from the emails into Zoho CRM.
Creating and implementing YouTube advertising strategy.
Nico further supported White Hat Media and Jack two days a week to improve the company’s CRM and develop first line leads. This process includes doing thorough research into company financial accounts and SEO.
Nico is also taking over the marketing processes, including webinar development, email-aimed lead generation, and marketing campaign design. He will soon be in charge of finding 30 leads himself to nurture and hopefully make a sale.