Joosr is a brand new app helping you breeze through books in minutes, giving you 20 minute summaries of the world’s leading non-fiction books. Joosr help customers to find the love of reading again.
Mainly appealing to the B2C market, Joosr has contracted the Catalyst Team to market their brand to the B2B market.
So far, the team has been involved with conducting market insight in order to better understand the Learning and Development market to see where Joosr fits in.
Olivia began working with Joosr, conducting insight interviews with L&D managers for several companies including Weetabix, Foster & Partners and Scottish Enterprise. These interviews gave insight into their current L&D practices as well as making them aware of Joosr's products. These were also used to produce a White Paper.
Ben then continued with the project, contacting L&D managers in medium-sized companies such as Citrix, Avios and Furniture Village.
In 2018 our team increased support for business administration, sales and content support - with three team members working with Darren at one point - Sianna, Ben and Billy.