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Narrative by Numbers

A masterclass in Data Storytelling by author and founder of Insight Agents, Sam Knowles We live in a world of numbers, data and codes. From the binary building blocks of 1’s and 0’s and nature’s favourite Fibonacci sequence to favourite takeaway items and mobile numbers. The world as we know it is swamped with digits just waiting to be used. Narrative by Numbers teaches people how to effectively use numbers and statistics to convey memorable and compelling messages. It’s an essential tool in the world of marketing that helps businesses tell captivating stories in a world of ‘fake news’. Here’s a story behind the numbers: at 9:30am on Friday 6th December, after grabbing our morning coffees, t

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