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Marketing... Why does it fall under the radar?

Marketing is a crucial tool for any business. How you market your business determines how successful your business will be. We recently collected data on the type of work Catalystos do. It turns out, a third of the support we provide to SME’s and Startups is marketing. So, we thought it would be a great idea to think about why it’s so important, and why so many companies use external support. It is widely known how important marketing is, but let’s run through some of its benefits. First and foremost, marketing engages your customers. Social media marketing specifically creates conversations around current products, business updates and product releases; it’s key to your businesses growth an

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