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Stepping into the Catalyst Den

Recently, the Catalyst team left the usual surroundings of the office and headed to the offices of IRIS Connect in the centre of Brighton for a sales training day. They had an office dog. This is relevant, I promise. Hosted by our very own Simon Chuter, our Sales & Marketing Innovation Advisor, the day proved a surprisingly reflective and relaxed experience. I left having learned as much about myself, and my own misconceptions towards sales, as I did about the sales process itself. That, in a sense, encapsulated the issue at the heart of teaching a team of recent graduates how to sell. Sales can be a simple and engaging process. Convincing yourself of this? Not quite so simple. Prior to the

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